Hello! I am a
I am a freelance SEO consultant and content strategist with a decade of experience in digital marketing. I help a range of businesses improve their online performance, with the aim of booking more work, making more sales, and improving reputation and presence.
About Me
I help businesses get seen by the right customers.
Growing a business online requires a tailored strategy that transforms search traffic into measurable revenue. I don’t believe in one-size-fits-all tactics for organic campaigns, because I know they simply aren’t as effective, and don’t provide as much return-on-investment.
I blend technical expertise, data-driven keyword research, and really engaging content to help your brand outrank the competition and connect with the right audience. If you want to boost calls, form submissions, or product sales, I’m here to help build a sustainable SEO strategy that continues to perform well into the future.
Services
I offer tailored services across organic search, copy, and content strategy.
1. Search Engine Optimisation
I build sustainable SEO strategies for businesses of all shapes and sizes. I focus on the fundamentals that really work, helping to grow high-intent organic traffic and delivering exceptional ROI over time for each of my clients.
2. Copywriting
I write high-quality copy that captures your tone of voice and speaks directly to the people you want to reach. Every business needs a unique voice, and in the age of AI slop this is more important than ever.
3. Content Strategy
I help businesses develop effective content strategies that improve reputation and bill them as an authority in their industry. No more scatter gun content schedules, and only pieces that build authority, generate backlinks, and convert readers.
Recent Projects
Sydney City Rubbish
Content Strategy
HealthMatch
Copywriting
Let’s work together
Fill out the form and I’ll be in touch.
FAQ
Will hiring an SEO consultant automatically guarantee that my business ranks #1 on Google?
No legitimate SEO professional can guarantee a #1 ranking, and if they say otherwise they are lying. Search engine algorithms change constantly and are ultimately controlled by Google or the relevant platform. However, I do guarantee a proven, white-hat strategy designed to significantly improve your visibility, traffic, and conversions.
Where are you based? Can we meet in person?
I am from Melbourne, but am currently based in Bali. I do however, go back and forth quite regularly, so I am happy to catch up for a coffee if our schedules allow. Otherwise, I will always make myself available for a call online.
Can you help improve the search engine rankings of my existing website content?
Absolutely. Improving your existing content (or content refreshing) is a major part of an SEO campaign. I’ll analyse your existing pages and update outdated information, improve keyword targeting, fix readability issues, and boost internal linking to help key landing pages and older content rank higher.
What is the difference between standard copywriting and SEO copywriting?
Standard copywriting focuses on persuasion and brand voice to drive conversions (like sales or sign-ups). On the other hand, SEO copywriting does all of that, and at the same time integrates strategic keyword research and search intent, so that your copy appeals to both human readers and search engine algorithms.
What SEO tools and programs do you use?
I use Google Search Console, Google Analytics, Bing Webmaster Tools, SEMrush and Screaming Frog on a daily basis. I love to test out various programs, so I have experience in most popular organic search tools like SE Ranking, Mangools, Ahrefs, KeySearch and more.